Paula Drumond, Igor Pinheiro de Araújo Costa, Miguel Ângelo Lellis Moreira, Marcos dos Santos, Carlos Francisco Simões Gomes, Sérgio Mitihiro do Nascimento Maêda. Strategy study to prioritize marketing criteria: an approach in the light of the DEMATEL method. In Yubin Liu, Yong Shi 0001, Yong Wang, Daji Ergu, Daniel Berg, James M. Tien, Jianping Li 0001, Yingjie Tian, editors, Proceedings of the 8th International Conference on Information Technology and Quantitative Management, ITQM 2020 & 2021, Developing Global Digital Economy after COVID-19, July 9-11, 2021, Chengdu, China. Volume 199 of Procedia Computer Science, pages 448-455, Elsevier, 2021. [doi]
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