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Using the Delay in a Treatment Effect to Improve Sensitivity and Preserve Directionality of Engagement Metrics in A/B Experiments

Alexey Drutsa, Gleb Gusev, Pavel Serdyukov. Using the Delay in a Treatment Effect to Improve Sensitivity and Preserve Directionality of Engagement Metrics in A/B Experiments. In Rick Barrett, Rick Cummings, Eugene Agichtein, Evgeniy Gabrilovich, editors, Proceedings of the 26th International Conference on World Wide Web, WWW 2017, Perth, Australia, April 3-7, 2017. pages 1301-1310, ACM, 2017. [doi]

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