Duo Du, Yanling Zhang, Jiao Ge. Effect of AI Generated Content Advertising on Consumer Engagement. In Fiona Nah, Keng Siau, editors, HCI in Business, Government and Organizations - 10th International Conference, HCIBGO 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part II. Volume 14039 of Lecture Notes in Computer Science, pages 121-129, Springer, 2023. [doi]
@inproceedings{DuZG23, title = {Effect of AI Generated Content Advertising on Consumer Engagement}, author = {Duo Du and Yanling Zhang and Jiao Ge}, year = {2023}, doi = {10.1007/978-3-031-36049-7_9}, url = {https://doi.org/10.1007/978-3-031-36049-7_9}, researchr = {https://researchr.org/publication/DuZG23}, cites = {0}, citedby = {0}, pages = {121-129}, booktitle = {HCI in Business, Government and Organizations - 10th International Conference, HCIBGO 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part II}, editor = {Fiona Nah and Keng Siau}, volume = {14039}, series = {Lecture Notes in Computer Science}, publisher = {Springer}, isbn = {978-3-031-36049-7}, }