Effect of AI Generated Content Advertising on Consumer Engagement

Duo Du, Yanling Zhang, Jiao Ge. Effect of AI Generated Content Advertising on Consumer Engagement. In Fiona Nah, Keng Siau, editors, HCI in Business, Government and Organizations - 10th International Conference, HCIBGO 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part II. Volume 14039 of Lecture Notes in Computer Science, pages 121-129, Springer, 2023. [doi]

Abstract

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