Customer acquired assortments and customer lifecycle value: implications for market segmentation - researchr publication authors

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Zhirong Duan, Lihui Lin. Customer acquired assortments and customer lifecycle value: implications for market segmentation. In Robert J. Kauffman, Martin Bichler, Hoong Chuin Lau, Yinping Yang, Christopher C. Yang, editors, Fourteenth International Conference on Electronic Commerce, ICEC '12, Singapore, August 7-8, 2012. pages 237-238, ACM, 2012. [doi]

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