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Does Synchronicity of Emotion Between Steamers and Viewers Influence Consumption? Evidence from Live Streaming of Virtual Idols

Menghan Duan, Yueyue Zhang, Qi Zhang, Cheng Zhang 0001. Does Synchronicity of Emotion Between Steamers and Viewers Influence Consumption? Evidence from Live Streaming of Virtual Idols. In Tung X. Bui, editor, 57th Hawaii International Conference on System Sciences, HICSS 2024, Hilton Hawaiian Village Waikiki Beach Resort, Hawaii, USA, January 3-6, 2024. pages 2875-2885, ScholarSpace, 2024. [doi]

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