Cross-Brand Pass-Through in Supermarket Pricing

Jean-Pierre Dubé, Sachin Gupta. Cross-Brand Pass-Through in Supermarket Pricing. Marketing Science, 27(3):324-333, 2008. [doi]

@article{DubeG08,
  title = {Cross-Brand Pass-Through in Supermarket Pricing},
  author = {Jean-Pierre Dubé and Sachin Gupta},
  year = {2008},
  doi = {10.1287/mksc.1080.0373},
  url = {http://dx.doi.org/10.1287/mksc.1080.0373},
  researchr = {https://researchr.org/publication/DubeG08},
  cites = {0},
  citedby = {0},
  journal = {Marketing Science},
  volume = {27},
  number = {3},
  pages = {324-333},
}