Applying Soft Cluster Analysis Techniques to Customer Interaction Information

Randall E. Duran, Li Zhang, Tom Hayhurst. Applying Soft Cluster Analysis Techniques to Customer Interaction Information. In Jorge Casillas, Francisco J. Martínez-López, editors, Marketing Intelligent Systems Using Soft Computing - Managerial and Research Applications. Volume 258 of Studies in Fuzziness and Soft Computing, pages 49-78, Springer, 2010. [doi]

Abstract

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