Messung der Customer Experience im Ladengeschäft mit Location-based Crowdsourcing und Geofencing

Carolin Durst, Janine Hacker, Theresa Berthelmann. Messung der Customer Experience im Ladengeschäft mit Location-based Crowdsourcing und Geofencing. HMD - Praxis Wirtschaftsinform., 54(5):713-726, 2017. [doi]

Authors

Carolin Durst

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Janine Hacker

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Theresa Berthelmann

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