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Umdenken beim Verkauf von Business-to-Business-Lösungen: Integration von Marketing, Vertrieb und Customer Success Management

Carolin Durst, Jens Pöppelbuß. Umdenken beim Verkauf von Business-to-Business-Lösungen: Integration von Marketing, Vertrieb und Customer Success Management. HMD - Praxis Wirtschaftsinform., 61(3):609-622, June 2024. [doi]

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