Informational Determinants of Customer Acquisition and eTailer Revenue

Amitava Dutta, Nirup M. Menon. Informational Determinants of Customer Acquisition and eTailer Revenue. In Matthew L. Nelson, Michael J. Shaw, Troy J. Strader, editors, Sustainable e-Business Management - 16th Americas Conference on Information Systems, AMCIS 2010, SIGeBIZ track, Lima, Peru, August 12-15, 2010. Selected Papers. Volume 58 of Lecture Notes in Business Information Processing, pages 25-35, Springer, 2010. [doi]

Abstract

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