Analysis of Factors Influencing Negative e-Word of Mouth in Online Social Media Marketing

Nirankush Dutta, Ayush Verma, Anil K. Bhat. Analysis of Factors Influencing Negative e-Word of Mouth in Online Social Media Marketing. In ICSEB 2019: The 3rd International Conference on Software and e-Business, Tokyo, Japan, December, 2019. pages 193-198, ACM, 2019. [doi]

Abstract

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