Marc Egger, Gloria Volkmann, Detlef Schoder. Designing a Methodology for Marketing Intelligence Systems - The Case of Brand Image Diagnostics. In Peter M. Bednar, Ulrich Frank, Karlheinz Kautz, editors, 26th European Conference on Information Systems: Beyond Digitization - Facets of Socio-Technical Change, ECIS 2018, Portsmouth, UK, June 23-28, 2018. pages 195, 2018. [doi]
Abstract is missing.