Thomas Ehrmann, Hendrik Schmale. The Hitchhiker's Guide to the Long Tail: The Influence of Online-Reviews and Product Recommendations on Book Sales - Evidence from German Online Retailing. In Proceedings of the International Conference on Information Systems, ICIS 2008, Paris, France, December 14-17, 2008. pages 157, Association for Information Systems, 2008. [doi]
@inproceedings{EhrmannS08,
title = {The Hitchhiker's Guide to the Long Tail: The Influence of Online-Reviews and Product Recommendations on Book Sales - Evidence from German Online Retailing},
author = {Thomas Ehrmann and Hendrik Schmale},
year = {2008},
url = {http://aisel.aisnet.org/icis2008/157},
researchr = {https://researchr.org/publication/EhrmannS08},
cites = {0},
citedby = {0},
pages = {157},
booktitle = {Proceedings of the International Conference on Information Systems, ICIS 2008, Paris, France, December 14-17, 2008},
publisher = {Association for Information Systems},
}