Factors affecting the success of business-to-business international Internet marketing (B-to-B IIM): an empirical study of UK companies

Riyad Eid, Myfanwy Trueman. Factors affecting the success of business-to-business international Internet marketing (B-to-B IIM): an empirical study of UK companies. Industrial Management and Data Systems, 104(1):16-30, 2004. [doi]

Authors

Riyad Eid

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Myfanwy Trueman

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