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Riyad Eid, Myfanwy Trueman. Factors affecting the success of business-to-business international Internet marketing (B-to-B IIM): an empirical study of UK companies. Industrial Management and Data Systems, 104(1):16-30, 2004. [doi]
Possibly Related PublicationsThe following publications are possibly variants of this publication: Extending TAM and IDT to Predict the Adoption of the Internet for B-to-B Marketing Activities: An Empirical Study of UK CompaniesRiyad Eid. ijebr, 5(4):68-85, 2009. [doi]
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