Living Brands Requirements for Brands in the Digital Economy Redefined

Daniela Eiletz-Kaube, Michael Ksela. Living Brands Requirements for Brands in the Digital Economy Redefined. In 15th Bled eConference: eReality: Constructing the eEconomy, June 17-19, 2002. pages 29, 2002. [doi]

Abstract

Abstract is missing.