David Eisenberg, Tanmoy Sarkar Pias, Jorge E. Fresneda, Jerry Fjermestad. Neuromarketing Techniques to Enhance Consumer Preference Prediction. In Tung X. Bui, editor, 57th Hawaii International Conference on System Sciences, HICSS 2024, Hilton Hawaiian Village Waikiki Beach Resort, Hawaii, USA, January 3-6, 2024. pages 923-932, ScholarSpace, 2024. [doi]
Abstract is missing.