Enhancing CRM Effectiveness in Egypt's Online Shopping Sector: The Role of Consumer Behavior, Customer Response Capabilities, and User Satisfaction

Nermine Elessawi, Marwa M. Abd-Elghany. Enhancing CRM Effectiveness in Egypt's Online Shopping Sector: The Role of Consumer Behavior, Customer Response Capabilities, and User Satisfaction. IJEBR, 21(1):1-26, 2025. [doi]

Abstract

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