Dina Elikan, Yves Pigneur. Brand Identity Ontology. In Jaap Gordijn, Erik Proper, editors, Proceedings of the 12th International Workshop on Value Modeling and Business Ontologies, VMBO 2018, Amsterdam, The Netherlands, February 26th - 27th, 2018. Volume 2239 of CEUR Workshop Proceedings, pages 133-141, CEUR-WS.org, 2018. [doi]
Abstract is missing.