Paul B. Ellickson, Wreetabrata Kar, James C. Reeder. Estimating Marketing Component Effects: Double Machine Learning from Targeted Digital Promotions. Marketing Science, 42(4):704-728, July 2023. [doi]
@article{EllicksonKR23,
title = {Estimating Marketing Component Effects: Double Machine Learning from Targeted Digital Promotions},
author = {Paul B. Ellickson and Wreetabrata Kar and James C. Reeder},
year = {2023},
month = {July},
doi = {10.1287/mksc.2022.1401},
url = {https://doi.org/10.1287/mksc.2022.1401},
researchr = {https://researchr.org/publication/EllicksonKR23},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {42},
number = {4},
pages = {704-728},
}