Molka Triki Ellouze, Amel Chaabouni. Cause-Related Marketing: Towards an Exploration of the Factors Favoring the Purchase Intention of the Tunisian Consumer. In Mohamed Anis Bach Tobji, Rim Jallouli, Vasile Alecsandru Strat, Ana Maria Soares, Adriana AnaMaria Davidescu, editors, Digital Economy. Emerging Technologies and Business Innovation - 7th International Conference on Digital Economy, ICDEc 2022, Bucharest, Romania, May 9-11, 2022, Proceedings. Volume 461 of Lecture Notes in Business Information Processing, pages 147-158, Springer, 2022. [doi]
Abstract is missing.