Yagil Engel, David Maxwell Chickering. Incorporating user utility into sponsored-search auctions. In Lin Padgham, David C. Parkes, Jörg Müller, Simon Parsons, editors, 7th International Joint Conference on Autonomous Agents and Multiagent Systems (AAMAS 2008), Estoril, Portugal, May 12-16, 2008, Volume 3. pages 1565-1568, IFAAMAS, 2008. [doi]
Abstract is missing.