Sanjiv Erat, Sreekumar R. Bhaskaran. Consumer Mental Accounts and Implications to Selling Base Products and Add-ons. Marketing Science, 31(5):801-818, 2012. [doi]
@article{EratB12,
title = {Consumer Mental Accounts and Implications to Selling Base Products and Add-ons},
author = {Sanjiv Erat and Sreekumar R. Bhaskaran},
year = {2012},
doi = {10.1287/mksc.1120.0731},
url = {http://dx.doi.org/10.1287/mksc.1120.0731},
researchr = {https://researchr.org/publication/EratB12},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {31},
number = {5},
pages = {801-818},
}