Mobile word of mouth in mobile messaging applications: an exploration of its antecedents and consequences

Ismail Erkan, Fulya Acikgoz, Abdulaziz Elwalda, Mushfiqur Rahman, Nisa Akin. Mobile word of mouth in mobile messaging applications: an exploration of its antecedents and consequences. IJBIS, 37(1):45-62, 2021. [doi]

Abstract

Abstract is missing.