Annisya Erobathriek, Christian Haposan Pangaribuan, Elfindah Princes. Social Media Marketing Activities to Tie-in Brand Commitment: A Brand Experience Mediation. In International Conference on Information Management and Technology, ICIMTech 2023, Malang, Indonesia, August 24-25, 2023. pages 1-6, IEEE, 2023. [doi]
@inproceedings{ErobathriekPP23,
title = {Social Media Marketing Activities to Tie-in Brand Commitment: A Brand Experience Mediation},
author = {Annisya Erobathriek and Christian Haposan Pangaribuan and Elfindah Princes},
year = {2023},
doi = {10.1109/ICIMTech59029.2023.10278053},
url = {https://doi.org/10.1109/ICIMTech59029.2023.10278053},
researchr = {https://researchr.org/publication/ErobathriekPP23},
cites = {0},
citedby = {0},
pages = {1-6},
booktitle = {International Conference on Information Management and Technology, ICIMTech 2023, Malang, Indonesia, August 24-25, 2023},
publisher = {IEEE},
isbn = {979-8-3503-2609-3},
}