Social Media Marketing Activities to Tie-in Brand Commitment: A Brand Experience Mediation

Annisya Erobathriek, Christian Haposan Pangaribuan, Elfindah Princes. Social Media Marketing Activities to Tie-in Brand Commitment: A Brand Experience Mediation. In International Conference on Information Management and Technology, ICIMTech 2023, Malang, Indonesia, August 24-25, 2023. pages 1-6, IEEE, 2023. [doi]

Abstract

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