Jesús Jaime Moreno Escobar, Verónica de Jesús Pérez-Franco, Ana Lilia Coria Páez, Oswaldo Morales Matamoros, Erika Yolanda Aguilar del Villar, Mauro Daniel Castillo-Perez. Multivariate Data Analysis of Consumer Behavior of Functional Products: A Neuroscience and Neuromarketing Approach to Improve Decision-Making. Computación y Sistemas, 27(4), 2023. [doi]
Abstract is missing.