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e-CLV: A Modeling Approach for Customer Lifetime Evaluation in e-Commerce Domains, with an Application and Case Study for Online Auctions

Opher Etzion, Amit Fisher, Segev Wasserkrug. e-CLV: A Modeling Approach for Customer Lifetime Evaluation in e-Commerce Domains, with an Application and Case Study for Online Auctions. In 2004 IEEE International Conference on e-Technology, e-Commerce, and e-Services (EEE 04), 29-31 March 2004, Taipei, Taiwan. pages 149-156, IEEE Computer Society, 2004. [doi]

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Opher Etzion

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Amit Fisher

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Segev Wasserkrug

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