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e-CLV: A Modeling Approach for Customer Lifetime Evaluation in e-Commerce Domains, with an Application and Case Study for Online Auction

Opher Etzion, Amit Fisher, Segev Wasserkrug. e-CLV: A Modeling Approach for Customer Lifetime Evaluation in e-Commerce Domains, with an Application and Case Study for Online Auction. Information Systems Frontiers, 7(4-5):421-434, 2005. [doi]

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