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An Experimental Study of the Relationship Between Static Advertisements Effectiveness and Personality Traits: Using Big-Five, Eye-Tracking, and Interviews

Semira Maria Evangelou, Michalis Xenos. An Experimental Study of the Relationship Between Static Advertisements Effectiveness and Personality Traits: Using Big-Five, Eye-Tracking, and Interviews. In Fiona Nah, Keng Siau, editors, HCI in Business, Government and Organizations - 10th International Conference, HCIBGO 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part II. Volume 14039 of Lecture Notes in Computer Science, pages 285-299, Springer, 2023. [doi]

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