Attracting the un-served audience: the sustainability of long tail-based business models for cultural television content - researchr publication

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Tom Evens, Lieven De Marez, Laurence Hauttekeete, Daniël Biltereyst, Erik Mannens, Rik Van de Walle. Attracting the un-served audience: the sustainability of long tail-based business models for cultural television content. New Media & Society, 12(6):1005-1023, 2010. [doi]

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