The paradox of simplicity: Effects of role on the preference and choice of product visual simplicity level

Eleanor Eytam, Noam Tractinsky, Oded Lowengart. The paradox of simplicity: Effects of role on the preference and choice of product visual simplicity level. International Journal of Man-Machine Studies, 105:43-55, 2017. [doi]

Authors

Eleanor Eytam

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Noam Tractinsky

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Oded Lowengart

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