Eleanor Eytam, Noam Tractinsky, Oded Lowengart. The paradox of simplicity: Effects of role on the preference and choice of product visual simplicity level. International Journal of Man-Machine Studies, 105:43-55, 2017. [doi]
@article{EytamTL17,
title = {The paradox of simplicity: Effects of role on the preference and choice of product visual simplicity level},
author = {Eleanor Eytam and Noam Tractinsky and Oded Lowengart},
year = {2017},
doi = {10.1016/j.ijhcs.2017.04.001},
url = {https://doi.org/10.1016/j.ijhcs.2017.04.001},
researchr = {https://researchr.org/publication/EytamTL17},
cites = {0},
citedby = {0},
journal = {International Journal of Man-Machine Studies},
volume = {105},
pages = {43-55},
}