Sunday C. Eze, Vera C. Chinedu-Eze. Critical Factors Influencing Mobile Marketing Technology Adoption by Micro Businesses in Nigeria: A Preliminary Study. In Mohammad S. Obaidat, Christian Callegari, Marten van Sinderen, Paulo Novais, Panagiotis G. Sarigiannidis, Sebastiano Battiato, Ángel Serrano Sánchez de León, Pascal Lorenz, Franco Davoli, editors, Proceedings of the 16th International Joint Conference on e-Business and Telecommunications, ICETE 2019 - Volume 1: DCNET, ICE-B, OPTICS, SIGMAP and WINSYS, Prague, Czech Republic, July 26-28, 2019. pages 237-244, SciTePress, 2019. [doi]
Abstract is missing.