Studying Service SME Adoption of Mobile Marketing Technology (MMT) via Technology-Organization-Environment Framework

Sunday Chinedu Eze, Vera Chinwendu Chinedu-Eze, Hart O. Awa. Studying Service SME Adoption of Mobile Marketing Technology (MMT) via Technology-Organization-Environment Framework. IJISSS, 14(1):1-16, 2022. [doi]

Abstract

Abstract is missing.