Examining mobile marketing technology adoption from an evolutionary process perspective: the study of the UK service SMEs

Sunday C. Eze, Vera C. Chinedu-Eze, Tony Nwanji, Adenike O. Bello. Examining mobile marketing technology adoption from an evolutionary process perspective: the study of the UK service SMEs. IJBIS, 37(2):151-181, 2021. [doi]

Abstract

Abstract is missing.