Aleksander Fabijan, Benjamin Arai, Pavel A. Dmitriev, Lukas Vermeer. It takes a Flywheel to Fly: Kickstarting and Growing the A/B testing Momentum at Scale. In Maria Teresa Baldassarre, Giuseppe Scanniello, Amund Skavhaug, editors, 47th Euromicro Conference on Software Engineering and Advanced Applications, SEAA 2021, Palermo, Italy, September 1-3, 2021. pages 109-118, IEEE, 2021. [doi]
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