A/B Integrations: 7 Lessons Learned from Enabling A/B testing as a Product Feature - researchr publication authors

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Aleksander Fabijan, Pavel A. Dmitriev, Benjamin Arai, Andy Drake, Sebastian Kohlmeier, April Kwong. A/B Integrations: 7 Lessons Learned from Enabling A/B testing as a Product Feature. In 45th IEEE/ACM International Conference on Software Engineering: Software Engineering in Practice, SEIP@ICSE 2023, Melbourne, Australia, May 14-20, 2023. pages 304-314, IEEE, 2023. [doi]

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