A/B Integrations: 7 Lessons Learned from Enabling A/B testing as a Product Feature

Aleksander Fabijan, Pavel A. Dmitriev, Benjamin Arai, Andy Drake, Sebastian Kohlmeier, April Kwong. A/B Integrations: 7 Lessons Learned from Enabling A/B testing as a Product Feature. In 45th IEEE/ACM International Conference on Software Engineering: Software Engineering in Practice, SEIP@ICSE 2023, Melbourne, Australia, May 14-20, 2023. pages 304-314, IEEE, 2023. [doi]

@inproceedings{FabijanDADKK23,
  title = {A/B Integrations: 7 Lessons Learned from Enabling A/B testing as a Product Feature},
  author = {Aleksander Fabijan and Pavel A. Dmitriev and Benjamin Arai and Andy Drake and Sebastian Kohlmeier and April Kwong},
  year = {2023},
  doi = {10.1109/ICSE-SEIP58684.2023.00033},
  url = {https://doi.org/10.1109/ICSE-SEIP58684.2023.00033},
  researchr = {https://researchr.org/publication/FabijanDADKK23},
  cites = {0},
  citedby = {0},
  pages = {304-314},
  booktitle = {45th IEEE/ACM International Conference on Software Engineering: Software Engineering in Practice, SEIP@ICSE 2023, Melbourne, Australia, May 14-20, 2023},
  publisher = {IEEE},
  isbn = {979-8-3503-0037-6},
}