The efficient bond among mobile commerce, CRM and E-loyalty to maximise the productivity of companies

Alireza Faed, Afsaneh Ashouri, Chen Wu. The efficient bond among mobile commerce, CRM and E-loyalty to maximise the productivity of companies. In Yi Peng, Gang Kou, Franz I. S. Ko, Yong Zeng, Kae-Dal Kwack, editors, Proceedings of the 3rd International Conference on Information Sciences and Interaction Sciences (ICIS 2010), Chengdu, China, June 23-25, 2010. pages 312-317, IEEE, 2010. [doi]

Abstract

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