STUDY OF ONLINE SHOPPING BEHAVIOR DIFFERENCES BETWEEN GOAL-DIRECTED SEARCH AND EXPLORATORY BROWSING IN INTERMEDIATE CHOICE LIST ON E-COMMERCE: How do people shop with purpose and without purpose in E-commerce and what role ICL be in the online shopping process

Chi-Hsuan Fan, Tseng-Ping Chiu. STUDY OF ONLINE SHOPPING BEHAVIOR DIFFERENCES BETWEEN GOAL-DIRECTED SEARCH AND EXPLORATORY BROWSING IN INTERMEDIATE CHOICE LIST ON E-COMMERCE: How do people shop with purpose and without purpose in E-commerce and what role ICL be in the online shopping process. In ICEEG 2022: 6th International Conference on E-Commerce, E-Business and E-Government, Plymouth, United Kingdom, April 27 - 29, 2022. pages 156-162, ACM, 2022. [doi]

Abstract

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