Wenjie Fan, Wei Fan, Yanqing Lin. Customer Engagement on Social Media: Effects of Topic Relevance and User Popularity on Managerial Response. In Doug Vogel, Kathy Ning Shen, Pan Shan Ling, M. N. Ravishankar, Jacky Xi Zhang, editors, 25th Pacific Asia Conference on Information Systems, PACIS 2021, Virtual Event / Dubai, UAE, July 12-14, 2021. pages 93, 2021. [doi]
Abstract is missing.