MOBIUS: Towards the Next Generation of Query-Ad Matching in Baidu's Sponsored Search

Miao Fan, Jiacheng Guo, Shuai Zhu, Shuo Miao, Mingming Sun, Ping Li. MOBIUS: Towards the Next Generation of Query-Ad Matching in Baidu's Sponsored Search. In Ankur Teredesai, Vipin Kumar, Ying Li, RĂ³mer Rosales, Evimaria Terzi, George Karypis, editors, Proceedings of the 25th ACM SIGKDD International Conference on Knowledge Discovery & Data Mining, KDD 2019, Anchorage, AK, USA, August 4-8, 2019. pages 2509-2517, ACM, 2019. [doi]

Abstract

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