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Refining the Product-process Matrix from Mass Customisation - A study of Packaging Carton Industry in China

Edward Aihua Fang, Hilary Bates. Refining the Product-process Matrix from Mass Customisation - A study of Packaging Carton Industry in China. In Ralf Reichwald, Mitchell M. Tseng, Frank T. Piller, editors, Proceedings of the 2nd Interdisciplinary World Congress on Mass Customization and Personalization, MCPC 2003, Munich, Germany, October 6-8, 2003. Technical University Munich, 2003.

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