Using context to improve the effectiveness of segmentation and targeting in e-commerce

Maria Francesca Faraone, Michele Gorgoglione, Cosimo Palmisano, Umberto Panniello. Using context to improve the effectiveness of segmentation and targeting in e-commerce. Expert Syst. Appl., 39(9):8439-8451, 2012. [doi]

Authors

Maria Francesca Faraone

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Michele Gorgoglione

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Cosimo Palmisano

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Umberto Panniello

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