Maria Francesca Faraone, Michele Gorgoglione, Cosimo Palmisano, Umberto Panniello. Using context to improve the effectiveness of segmentation and targeting in e-commerce. Expert Syst. Appl., 39(9):8439-8451, 2012. [doi]
@article{FaraoneGPP12,
title = {Using context to improve the effectiveness of segmentation and targeting in e-commerce},
author = {Maria Francesca Faraone and Michele Gorgoglione and Cosimo Palmisano and Umberto Panniello},
year = {2012},
doi = {10.1016/j.eswa.2012.01.174},
url = {http://dx.doi.org/10.1016/j.eswa.2012.01.174},
researchr = {https://researchr.org/publication/FaraoneGPP12},
cites = {0},
citedby = {0},
journal = {Expert Syst. Appl.},
volume = {39},
number = {9},
pages = {8439-8451},
}