Factors affecting omnichannel buying online and return in store: evidence from fast-fashion retail

Naila Fares, Jaime Lloret 0001, Vikas Kumar 0001, Guilherme F. Frederico. Factors affecting omnichannel buying online and return in store: evidence from fast-fashion retail. J. Enterprise Inf. Management, 36(4):952-978, 2023. [doi]

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