Understanding Social Commerce Acceptance: The Role of Trust, Perceived Risk, and Benefit

Samira Farivar, Yufei Yuan, Ofir Turel. Understanding Social Commerce Acceptance: The Role of Trust, Perceived Risk, and Benefit. In 22nd Americas Conference on Information Systems, AMCIS 2016, San Diego, CA, USA, August 11-14, 2016. Association for Information Systems, 2016. [doi]

Abstract

Abstract is missing.