Biases in Social Commerce Users' Rational Risk Considerations

Samira Farivar, Yufei Yuan, Ofir Turel. Biases in Social Commerce Users' Rational Risk Considerations. In Pär Ågerfalk, Natalia Levina, Sia Siew Kien, editors, Proceedings of the International Conference on Information Systems - Digital Innovation at the Crossroads, ICIS 2016, Dublin, Ireland, December 11-14, 2016. Association for Information Systems, 2016. [doi]

Abstract

Abstract is missing.